You should have a Single Dose Grinder in your cafe!
In this video Luke is discussing the benefits of adding a single dose grinder to a cafe. Of course every cafe has their main grinder with the hopper preloaded full of beans ready to grind and make coffee. What happens if you'd like to offer a single origin option or a freshly ground decaf? How difficult is it to do that if you don't have a secondary grinder?
Installing a single dosing grinder like the Mazzer ZM we use really opens up so many more options for cafes with what they can serve and supply customers. Luke explains all the benefits in this video and I'm sure after watching this video if you don't already have a single dose grinder then you will be wanting one.
We hope you enjoy the video and thanks for watching
VIDEO TRANSCRIPT
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Today, I want to share with you information about why you would
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put a single dosing bean grinder into your espresso bar.
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Covering some of the benefits for your customer, for your
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staff, and for your business.
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So in our bar we have the Mazzer ZM this is our choice of
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single dose grinder which is different to the grinder we
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have over here for our main beans and you would have seen
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the Anfim SP 2 on a lot of our videos so this one has the
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hopper the beans feed through and we grind them straight into
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our pots and weigh the amount of grind that we want as per
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our recipe which goes straight into our handle and we've only
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got one bean hopper here essentially. So that's our main
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blend. It's our champion. Now if you're a cafe and you
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want to try and attract more customers. The first thing you
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want to think about is to why I would add one of these I guess
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deli grinder or other style single dose grinders is to have
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choice and allow your customers to have a bigger coffee
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experience over your competitors. So that's the
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first big benefit is giving your customers the ability to
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choose a fresh ground decaf an organic product having a light
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roast and a dark roast without having to have multiple
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grinders all lined up side by side if we come back over this
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side here you can see that normally we actually have a
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upright tamper here but there's not much room for us to have
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too many grinders here we've trialed it a few times having
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two grinders side by side but it's just a bit squishy and
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that would still only give us two blends if we had two Anfim
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SP2's there so with missing if one was a dark roast one was a
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light roast it was still missing decaf and a single
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origin and you could imagine that would take up a whole heap
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of room and also the cost of that it's huge to have four
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grinders sitting there taking up valuable space just while
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there's some keen eyes out you may notice this is a little bit
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of a different automatic tamper we have here it is the new
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Cinoart PTB Tamper which is the Precision Tamp Base so they're
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going to be coming out soon Cinoart and the guys at
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Espresso Company Australia have helped us out that for a bit of
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a trial so we're giving a bit of a a test so far it's a
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cracker so it does lift that grinder up on top a little bit
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higher this one does suit things like your Mythos and
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your Anfims and it's got little holes in the top which
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really lock it in place so it's super stable so keep your eye
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out for some those ones coming out soon but look that would
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fix a bit of space if you wanted extra grinder space but
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it's still only going to give you that one grinder so coming
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back over here to our single grinder we can pre weigh our
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beans we can have our decaf here pre weighed we've got our
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geisha at the most moment pre weighed as well and we could
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still have a light roast or our other blend offerings which we
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have under here we've got our Fix and our Delicate so we've
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got access to all of our beans that we can offer our customers
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when they come in so from a baristas point of view when
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you're communicating with the customer and they come in to
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your shop and they say oh I'd like a a coffee if your barista
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turns and says yeah for sure what kind of blend would you
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like would you like a dark roast a light roast decaf or a
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single or an organic that customers going to start to
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feel like you've got some options and you actually
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want to make them the cup of coffee that they're going to
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enjoy if you as a business owner or if you're the head
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barister and have the choice of the coffee that you're going to
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serve in the cafe and you choose a light roast coffee and
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you give that person a double shot latte and they have their
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first sip and they're walking down the road and because it's
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a light roast on milk it has nobody no complexity to it and
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they're not really happy with that they're not going to come
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back and really tell you that it's a light roast coffee and
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it taste weak and you know they're just going to walk away
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and hope and probably won't even come back and see you
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again but if you'd presented them with a few options to
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start with they had a choice of a different bean and then they
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had a sip and went oh okay it's a little bit mild maybe next
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time I'll come back in and change to their darker roast
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that would suit me better they're going to come back in
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and hopefully give you that communication as well so you
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can make perfect cup when they come in the next time so now
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you've got a customer that has choice in the top of coffee
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that they enjoy and you can accommodate them and the single
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dose grinder because they are zero retention which means pop
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beans into the top and by the time you grind it out into the
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dosing pot you'll get the exact amount of coffee so we've got
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23 grams of any of our other size other roast here which we
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pop in it's going to give us the 23 grams give or take maybe
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one gram with a tiny little bit of in there ready to go
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straight into our portafilter handle if we had multiple
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grinders all laid up on a bench there's a big shoot which we
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full of grind and if we weren't using those constantly we all
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know that coffee is going to wage and you'd have to clear it
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out so that's the other huge benefit to a single dose
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grinder this is like zero wastage and the flexibility to
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change beans so quickly and by pre weighing your beans you've
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got your recipe nailed ready to go we might find our decalf
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needs to be 23 grams our main blend is 22 and1/ 2 grams and
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then you've got a light roast coffee which you may need to
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increase or decrease that recipe so you've already nailed
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your recipe and if you did find a change you needed to make
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quite easily or quickly on the spot you just need to change
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the pre weighed amount of beans or the grind setting so the key
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thing about the ZM and why we love it is it's got four preset
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grind settings that are all measured from the blades moving
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in and out which allows to go very quickly between a single
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origin or a decaf or a dark roast or light roast so it's as
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simple as pushing a button and it can change really quickly if
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you've got something like your old EK the staff have to sort
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of adjust that knob and try and get the right number that maybe
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the person before had already dialed in for a number two or
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number three so it gets a little more complex and there's
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more room for variations when you're using single dosing but
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the ZM, we love that for that reason. So, if you're offering
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your customer by the cup a few different roasts now, you've
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then open the opportunity to sell em a bag of beans. Now, a
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lot of cafes are hesitant about selling beans over the counter
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when that customer comes in and buys a cup of coffee. I can
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assure you that people don't only come and have coffee in
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your cafe. They might come for your first cup in the morning
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on their way to work but by the afternoon, they might get one
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an iced coffee from somewhere else and on the weekend they
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definitely don't come to the same place as to where they
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would work they're going to make coffee at home so allowing
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your your your customer to buy a 250-500 gram gram bag of
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beans and take it home with them that's okay if you've
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you've got that option but we would sell at least 70% of our
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product as a ground product over the counter so these
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grinders allow you to have a filter setting or a plunger
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setting or even espresso setting so you can pop it in
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grind out a whole 250 or 500 gram beans for that customer
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take home and enjoy and I guarantee you they'll tell all
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of their friends how great your coffee is because they're
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enjoying it on the weekend and you're only going to get more
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people coming and seeing you during the week so there is an
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investment for any cafe to put into buying a single dose
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grinder one of the investments that gets overlooked a lot is
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the investment in your staff it is so easy just to tell your
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staff to come up to a normal grinder and hit your dosing pot
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and grind out your your dose. Okay, Get your handle.
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Pop it in. Get our little NCD and do the process because it's
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something we can repeat over and over again and that is such
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a simple thing to do with one main grinder or a main bean
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blend but the minute you introduce a single dose grinder
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you're going to put so much education into your staff
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you're going to start to inspire them to understand more
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about getting a good grind better distribution recipes of
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coffee to make sure that when they do put it through your
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machine it is going to nail best coffee possible. So, that
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part of training and supporting your your staff to to learn
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more and understand more about coffee over here is going to
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make a huge difference to your milk-based coffees or your main
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blend all day and every day. So, it's it's going to change
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the the the culture and the atmosphere of your coffee
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production and your customers are going to win every time.
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So, we highly recommend from a staff development side playing
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with different beans, understanding different and and
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yeah just to educating your team or your baristas to get
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involved and and understand the finer parts of making that
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perfect espresso shot. Again with a single dose grinder
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you're now opening alternative brewing. That's a word that a
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lot of people have heard thrown about. Really all it means is
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anything other than an espresso machine. So you might be able
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to then put in a batchy or a batch brewer. Um again we've
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got our little pre-made pots down here for cold brewers for
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puck puck or our single 65 grams ready for a batch in the
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morning so you can have that set up really quickly and easy
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to do other brewing methods again you might have pourovers
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like your V60's or AeroPresses whatever it might
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be but that allows you to change variations of grinds and
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serve a whole range of other coffee menu drinks to your
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customers if you're in that dine in scenario now I know any
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of the business owners out there are thinking oh here he
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is talking about a $5, 000 grinder and a $4, 000 grinder.
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Well yes they're a bit more expensive. There is no doubt.
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But having a $5, 000 grinder that can offer so much more to
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your business of retail beans, alternative brews, having all
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those different light roast singles or decafs. That's a
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huge offering at such a small cost of one extra grinder.
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Because if you're going to try and run your Anfim Sp2's and
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let's say have three of them on the bench. You're already at
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twelve grand give or take a couple of dollars to be able to
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set that up and as I mentioned earlier, the wastage in between
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those individual shots is quite big. You're going to have to
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start purging three to to four or five grams in between if
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that grinder hasn't been used for quite some time because the
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air will dry it up. So, when you factor in the extra cost of
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multiple grinders, not only servicing but initial layouts,
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you've also got the wastage of the bean that you're going to
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use up just to make sure you do nail that coffee perfect for
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that next espresso you're going to make. Now, we all know
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that staffing is a challenge at the moment and look that's just
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the bit of a an issue we're having around the world so when
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you're trying to grow your business and you know keep
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people enthused in your business something like a
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single dose grinder will obviously keep the people that
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you've got in your business excited but also it's going to
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show those potential baristas that you're trying to employ
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that you're serious about coffee. They're going to come
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in and the the discerning barista looking for a new job
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is is going to look at and see what kind of coffee machine you
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have. What kind of main bean grinder? And do you have a deli
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grinder or a batchy? These are cool things that you know that
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Gun Barista is actually looking for in their next role. They
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may have only had let's say a a deli grinder as an option in
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their last cafe but that cafe might not have offered
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alternative brewing or retail products. So you could be
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looking at stepping up the quality of the people that
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you're going to employ which will also then help you grow
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your business. So there is the benefit. So I hope that's
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giving you a really good insight as to why Artisti when
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we support cafes make sure that we get a great machine, a great
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bean grinder and we try and incorporate a single dose
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grinder to any of these accounts. So that when you're
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looking for an Artisti Coffee you're going to get a range of
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great coffees and the Baristas are going to know what they're
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doing. Because it sits really well with our philosophy of
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building great businesses that make great coffee but also
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empowering baristas to be better at coffee as well. So,
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if you can try and bring that into your business, you're
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going to win. If you've got any questions about any of the
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equipment that I've spoken about today or how a
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single-dose grinder may fit into your business, put a
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question down below and I will happily answer that for you and
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anyway, thanks very much for watching. Really appreciate it.
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We'll catch you next time. Cheers.
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