Just as Pulse Fitness in Uralla did by opening Piccadilly Coffee next door to their gym, adding coffee to an existing business can bring several benefits, including:
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Increased foot traffic: Coffee is a popular beverage that attracts a large number of people. By offering coffee, you can bring in more customers to your business, which can increase your foot traffic and potential sales.
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Additional revenue stream: Coffee can be a profitable addition to your business. Depending on the volume of coffee sales, it can provide a significant source of revenue.
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Improved customer experience: Offering coffee can enhance the overall customer experience by providing a warm and welcoming environment for your customers. It can also help to create a relaxed atmosphere, which can encourage customers to stay longer and potentially make additional purchases.
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Diversified product offering: By adding coffee, you can diversify your product offering and attract a wider range of customers. This can help to differentiate your business from competitors and potentially increase your customer base.
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Cross-selling opportunities: Coffee can also provide opportunities for cross-selling with other products or services that your business offers. For example, you could offer a discount on coffee for customers who purchase a certain product or service.
Overall, adding coffee to an existing business can be a smart business move that brings numerous benefits, including increased foot traffic, additional revenue streams, and improved customer experience.
If you have space in your business to build a small espresso bar then perhaps it's an option worth exploring. If you aren't great at coffee and it's not in your wheelhouse then it might be an option to outsource the management of the space or even lease it to someone.
If this is an idea you would like to explore some more then reach out to us here at Artisti by filling in the form on our wholesale page and we'd be happy to help.
