Welcome to Milan! We recently had the incredible opportunity to step inside the brand-new Rocket Espresso Factory. If you’ve followed Rocket for a while, you know they’ve always been about high-performance machines. But this new facility represents a massive leap forward, merging their domestic and commercial production under one roof while doubling down on Italian design and precision engineering.
Inside the Production Line: "Italian Soul, Japanese Precision"
The new factory is a marvel of workflow optimization. They’ve adopted a "Japanese style" build-on-time philosophy while keeping the "Italian craftsmanship" of hand-building every unit.
-
Custom Height Stations: For the commercial line, every station is height-adjustable. Technicians can rotate machines 360° to build from any angle.
-
Vertical Stock Management: To maximize their footprint, Rocket uses a vertical automated elevator system for spare parts and stock, allowing them to double their turnover without moving to a larger building.
-
Strict Testing: Every single machine is 100% water and electronically tested. If you find a water mark on your new Rocket, it’s a badge of honor—it means a technician personally verified that your machine is leak-free and ready to pull shots.
4. Sustainability and the "People First" Philosophy
Rocket’s new facility isn’t just about machines; it’s about a sustainable future and a commitment to their staff.
-
Solar Powered: 75% of the factory's energy will soon be generated by on-site solar panels.
-
The Local Touch: Rocket chose to build just miles from their old site to ensure they kept their original staff—the artisans who have been with the brand since day one.
-
Repairability: Rocket rejects "throwaway culture." Every machine is designed to be fully repairable, ensuring your investment lasts for decades, not just years.
Are you looking to upgrade your home setup or outfit a new cafe? * For Australian Baristas: Explore our full range of Rocket Espresso machines here.
-
For Wholesale Inquiries: Contact our team to see how Rocket’s commercial line can elevate your business.
